AGENCY: INTERSTORE

WORK: GRAPHIC DESIGN + STORYTELLING

LOCATION: SWITZERLAND

Migros – Humanity Over Industry: As Switzerland’s largest retailer, Migros faced the challenge of bridging the gap between impersonal industrial production and specialized, skilled craftsmanship. We developed a POS system that highlights the quality of the food and the passion behind the products.

“Right here.” serves as a stage to highlight stories worth telling. Through targeted storytelling, we showcase the masterful expertise of the on-site specialists and share exciting, informative stories about the origin and unique features of the products.