INTERSTORE | EDEKA

BERLIN’S NO1

Where a weekly market once stood, Berlin's market for daily shopping and enjoyment now stands again: EDEKA No1.

Together we have created a new main identity for the ‘No1’ as well as 9 in-house specialist.

1 MAIN BRAND + 9 SUB BRANDS / SPECIALISTS

Story Main Brand ‘EDEKA No1’:

Berlin is constantly changing and incredibly diverse, especially in the gritty yet charming Steglitz district. To reach this target group, EDEKA relies on a simple and memorable visual design with authentic Berlin communication:

Direct, humorous, warm, and in the appropriate Berlin dialect – WEESTE?

MAIN BRAND ELEMENTS

EDEKA No1 - Ein Apfel, der in Scheiben geschnitten wurde, um die verschiedenen Schichten einer multikulturellen Gesellschaft zu symbolisieren

STORYTELLING NO1

IN-STORE COMMUNICATION + ORIENTATION

STORYTELLING DEPARTMENTS

To ensure a consistent brand presence, we collaborated with EDEKA's marketing team to design the opening campaign and the construction site communication during the renovation.

CAMPAIGN - OUT OF HOME CONCEPT

CONSTRUCTION SITE

BAGS + GADGETS

SUB BRANDS

Eight sub-brands for EDEKA's No. 1. Each brand speaks to its target audience on equal terms and has been given a completely new identity. From the logo to the fonts, stories to the packaging and staff uniforms, just like in a specialist store.