AGENCY: Interstore
WORK: Storytelling, Brand Design, Graphic Design
LOCATION: Germany, Berlin

Berlin Spirit for EDEKA: Together with EDEKA, we opened the new flagship store, which celebrates neighborhood culture—blending Berlin’s outspoken spirit with oysters and champagne.

The identity speaks fluent “Berlin-style”: unadulterated, direct, and full of heart. To achieve this, we created a new umbrella brand as well as eight specialized sub-brands that transform the store from a mass retailer into an authentic marketplace.